About Me
I have over 20 years of experience building brands, driving growth, and developing strong teams. While I've been doing this for a long time, I still keep up to date with digital trends like TikTok, Triller, Clubhouse and Corn Chowda. Only one of those is made up.
A few of my favorite spots
Masterclass
Ever notice when you learn something new, you can't stop talking about it? These people certainly did.
Tufts Health Plan
Living healthy isn't easy, but Tufts Health Plan
is here to help you every step of the way.
John Hancock
It's good to question, especially when it comes to your finances.
Straight Talk Wireless
Where can you Wi-fi with a Straight Talk Mobile Hotspot?
Pretty much anywhere.
al fresco chicken sausages
Ever notice when you eat better you do everything else better?
Nivea for Men radio campaign
I know, who does radio anymore? Personally, I love radio, and this was my favorite campaign to write.
My Work
About Me
I'm a Creative Director/Copywriter, with almost 25 years experience in advertising.
I started out as an account person and worked my way up to VP, Account Director before coming to the dark side. As a result, I know things other creatives do not, such as how to wrangle clients, the ins and outs of strategy, and what the agency looks like at 9 am. I've worked at in-house agencies, at big agencies (FCB, DMB&B) and small (Connelly Partners, PJA), and freelanced at everything in between.
I studied advertising at Adhouse NYC, ad night school taught by working industry pros. Before that, I attended Dartmouth College, where I was a Psychology major and Friendly’s waitress.
I'm an avid TV watcher, runner and reader, a glutton for nachos, a karaoke, puzzle and NY Times crossword enthusiast, and I'd eat lobster every day if I could afford to. I blog less frequently than I'd like at letterslists.com. I'm a mediocre wife to my husband, Matty, and a devoted mom to Hazel and George, who have their own blog at bertandduke.com.
Read my blog, Letters & Lists:
direct mail (aka, 16 years of o'rourke holiday cards)
